We as UX Designers focus really hard on creating delightful experiences for our users, and a lot of stuff must be done to achieve this goal. Research must be conducted, Personas and Journey maps created and Brainstorming, Prototypes, and Testing need to be performed too.
You can’t just pop your brilliant idea and stick it on the wall with a catchy phrase. If you aim to work the right way, you’ll have the need for all these data, which ultimately will allow you to get a better understanding and develop empathy for the users’ problems and their surrounding world. …
Design thinking is flawed. And by that I could not just mean the famous methodology with the same name, but since this is one of the main references in design theory, this critique might be a good fit to the whole designer mindset itself.
Let’s quickly review the design thinking approach. There are 3 core activities: inspiration, ideation and implementation.
Inspiration starts with a first immersion into the users’ problems and needs, identifying key players and defining the project scope and boundaries. This part requires a lot of research, where designers get to know the real user concerns, identifying patterns and opportunities. …
There is a lot of information about what mental models are, when and where to use them and why they are useful in UX research. But what about where they come from? Have you ever wondered who was the smart guy who thought it was a good idea to believe in such thing as a mental model? What’s inside this theory and why we use it in design?
I get it. This is another tricky question, but I gotta admit it, I love them. And I’m here to guide you through this mind-blowing trip. …
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